Jackson, MI, January 15, 2025 – The Enterprise Group of Jackson, Inc., a leading economic
development firm focused on fostering county wide growth and prosperity, today unveiled its
new brand identity as part of an exciting rebranding initiative aimed at aligning the company’s
image with its evolving mission and values. The new look comes with a brand-new name,
refreshed logo, website, and a bold vision for the future. Introducing Accelerate Jackson County!
The rebranding reflects Accelerate Jackson County’s dedication to driving innovation, supporting
businesses, and creating sustainable, thriving communities. For more than 25 years, the company
has played an instrumental role in advancing economic development through strategic
partnerships, impactful investments, and by providing tailored services to support local
businesses. This next chapter in Accelerate Jackson County’s history focuses on expanding our
communities reach and influence as a destination for new investment and in fostering a growth
mindset.
New Identity, Same Vision
“We are excited to roll out our new Accelerate Jackson County brand to our community and
stakeholders” said Keith Gillenwater, President and CEO of Accelerate Jackson County. “As we
met with folks across the county there was clearly a lot of excitement about a refresh of our
brand to more closely align with our efforts to build and grow Jackson County.”
Accelerate Jackson County engaged with our partners at The Next Move Group in conjunction
with GRO Marketing to create a brand that features a modernized logo, vibrant colors, and sleek
typography that emphasizes Accelerate Jackson County’s forward-thinking approach to
economic development. The updated visual identity is paired with an enhanced digital presence
that is more user-friendly and engaging, making it easier for businesses, investors, and local
communities to access the resources and support they need.
What’s New?
– New Logo & Visual Identity: A contemporary logo that embodies growth,
collaboration, and innovation. The clean design elements reflect the company’s
commitment to progress and the forward momentum of the community as a whole. It
conveys forward thinking, upward momentum while paying homage to Jackson County’s
automotive heritage.
– Marketing Overhaul: Accelerate Jackson County has launched a refreshed website,
with the assistance of our partners at JTV and in conjunction with our partners at JAMA,
will be launching the Manufacturing Matters Jackson podcast in early 2025. There will
also be a stronger focus on current social media outlets, Facebook and LinkedIn as well
as the addition of new accounts on X and Instagram. Additional marketing initiatives will
also be developed throughout the year.
– Expansion of Services: As part of the rebranding, Accelerate Jackson County is
launching new initiatives to support job creation, business expansion, housing initiatives
and sustainable economic growth in underserved areas.
“Accelerate Jackson County is bullish on 2025,” Gillenwater said. “We have an ambitious
agenda and know that together with our partners across the community that 2025 is going to be a
great year for Jackson County!” Keep up with all of the happenings at Accelerate Jackson
County on our website at www.acceleratejacksoncounty.org, and all of our social media
accounts, including Facebook, LinkedIn and Instagram at Acceleratejacksoncounty and our X
account, at Acceleratejaxco.
About Accelerate Jackson County
Accelerate Jackson County, formerly The Enterprise Group, is a nonprofit economic
development organization dedicated to creating sustainable economic growth and enhancing the
quality of life in Jackson County. With a proven track record in attracting investment, supporting
businesses, and revitalizing communities, Accelerate Jackson County is a trusted partner for
economic development and job creation. Through its suite of services, Accelerate Jackson
County helps foster innovation, supports workforce development, and works to ensure that the
region remains a competitive player on the global stage.
For more information on Accelerate Jackson County and its services, visit
www.acceleratejacksoncounty.org or follow us on our socials at Accelerate Jackson County.
Media Contact:
Keith Gillenwater
President & CEO
Accelerate Jackson County
Phone: 517-788-4456
Email: Keith@acceleratejacksoncounty.org
Website: www.acceleratejacksoncounty.org
This rebranding signifies an exciting new phase in Accelerate Jackson County’s journey as it
continues to drive economic development, foster innovation, and empower communities for a
prosperous future.